The story of LoveMalta

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When it comes to the name of LoveMalta, living on the island, you might have come across some very similar names which can be pretty confusing. This is also the reason, why I would like to tell you about how „a boy from Prague„, Czech Republic, living and working in Oman during that time, could create a brand and online network with over 200k+ active users who are passionate about Malta.

Created 7 years ago whilst working as a flight attendant in Oman, I was determined to create an Instagram account for those who were visiting or living in Malta, both domestic and international, and where people could also share their pictures and videos of the three main islands. Travel is built on memories and shared experiences, Malta is no different.

„The very first picture was posted from a picturesque village of Balad Sayt located in Hajar mountains for about 1,5h drive from the capital of Oman. I could not have started any different than posting a LoveMalta picture/sign made from little stones on a house in the Marsaxlokk`s promenade“.

Balad Sayt, Oman

I started with a single picture and a smattering of followers who viewed @LoveMalta every day, liking and commenting on the content. Fast forward to 2021 and I have featured over 6000 pictures and videos with weekly impressions exceeding 2 800 000 views.

Now, Lovemalta has become a recognized brand with a portfolio of industry-specified Instagram profiles representing business segments such as accommodation, tourism, leisure, restaurants, 2 websites, and a high-profile FB Page showcasing the best that Malta has to offer.

Being the leading IG channels focused on Malta, we are also offering associated online services such as creating eye-catching video content of clients products/services and then promoting it on LoveMalta Channels in combination with performance-driven advertising (FB/IG/YouTube ads) and Chatbot marketing which are helping us to maximize campaigns results.

More than that, we have been recognized as a non-political platform where users can find only positive and inspirational content about Malta, its talented people, and businesses.

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